Sunny Days Savings Index 2025
Sunny Days Savings Index 2025
Sunny Days Savings Index 2025
We're bringing sunny days to Westfield Stratford City!
Come and say hello to us at the iconic London shopping centre from Wednesday 20 November until Friday 22 November. You'll find our sunny days stand on the ground floor, near to John Lewis from 10am-9pm every day. Drop by and you could win a sun-sational prize in our fun competition!
Did you know, 56% of people aged 50 and above have big sunny day plans?1 If this is you, you'll know that you've worked hard for your money and you want it to work hard for you. As a savings provider, we were curious to explore this, so we surveyed 2,000 UK adults to find out how ISAs are helping the nation's savers to achieve their bucket list goals, make special memories and boost their happiness.
Within our index, you’ll discover:
- What over 50s in Britain are saving for
- How these savings impact their emotional wellbeing
- Regional savings trends across the UK
- How UK adults approach money in today’s world.
Find out what motivates the nation and how you can make the most of your own sunny day savings.
ISAs explained
ISAs offer a great, tax-free way to save and make the most of your money. Learn how to make the most of your tax-free allowance.
Top bucket list aspirations by city for all UK adults
1. We commissioned OnePoll to survey 2,000 UK adults nationwide, 843 aged 50 and over, about their savings habits and goals in February 2025. Please note that all figures in the report have been rounded for clarity and ease of interpretation.
